Sedan lanseringen 2012 Löwengrip har utvecklat svenskproducerad skönhet tillsammans med hudterapeuter och i samarbete med sina konsumenter. Nu tar varumärket sin produktutveckling till nästa nivå och värvar den mångårigt erfarne och meriterade skönhetsgurun tillika ELLE-redaktören Carin Hellman som ny Beauty Expert. Framöver har Carin Hellman ett finger med i spelet i produktutvecklingen av varje nylansering.
How would you recommend a beginner to build a ‘haircare wardrobe’?
- First of all you need to realize what your hair needs. Flat and lifeless hair needs volume. Dry and damaged hair needs to be nourished. I’d start of with the most important thing: shampoo, conditioner and hair mask. After that, you can just add on the styling products of your choice. If you use heating tools I’d definitely recommend a heat protecting spray or lotion.
Meet Ida Virdebrant, Löwengrip's Production Manager!
Hi, Ida! What does it mean that all of Löwengrip's formulations are 'tailored'? - Hi! It means that we at Löwengrip create all our formulations from scratch, by ourselves, after our own ideas and wishes. This means that we don't use the already finished product receipes available on the market. Instead, every product in our sortiment are specially developed for Löwengrip. The product development takes around 1,5 year from first idea to finished product.
GetmodelRebecca Wicklin’ssummer glowwithHealthyGlow– aluminousand hydratingbodycareseriesthatstrengthensthe skin barrier. With a luxurious scent of honey and musk.
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