“Our best-selling series Long Lasting becomes Long Lasting Color with new and improved formula! We want a long lasting hair color as much as we want a long lasting feeling of freshly washed hair. With the new and improved series, you can get it all. Long Lasting Color keeps your hair color intact while the series retains the beloved result of a prolonged feeling of freshly washed hair!”

Fanny Sandström, Brand Director Löwengrip

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