There is a vast difference between a ’meh’ holiday gift and a great holiday gift, and the latter always seems completely evasive. We think, reflect and contemplate to try finding the perfect presents for people that we love, but let’s be honest: Overthinking never really did anyone any good. What if we could help you determine the perfect gift for the trickiest recipient (to whom you never thought you’d give away beauty)? It’s time to eliminate the brain-twisters once and for all.


Creative Director and co-founder Isabella Löwengrip:

“I need high quality beauty care products that are gentle but effective. When I use a product, I expect it to live up to its claims and deliver the results it promises. Sustainability is another of our key ethics, which is why all Löwengrip products are produced here in Sweden, using environmentally friendly manufacturing technologies”. 

Read more

“As an entrepreneur, I love innovative products and solutions that make everyday life easier. The hair mask is applied onto dry hair and does not need to be rinsed out. The result is well-groomed, shiny hair.”​

Isabella Löwengrip


The way we do beauty is the way we do business — honest, effective and caring.

Löwengrip provides innovative solutions to everyday beauty problems through ground breaking formulas.


Together with Sweden’s top chemists, we have developed a premium quality range of unique and gentle formulas that deliver rapid results. We combine tech, data and an open source dialogue with our 1.5 million followers to ensure each product meets a real need. As our products are gentle on us, so are we gentle on the world and the environment. Every Löwengrip production process is based on minimum waste, maximum sustainability.


Löwengrip: leading the digital beauty revolution.

“Löwengrip products are multi-beneficial - that’s part of our innovation process. Multi-tasking products help busy modern women save time and maximize efficiency, to help them achieve a more balanced lifestyle”

Isabella Löwengrip

Join our story: @lowengrip