product launch


Four new hair products - co-created with our audience. First launch this week.


“Blonde Perfection is a hair mask that alleviates unwanted warm and gold tones. Gives a cool and intensive shade of color for blondes and brunettes.”​

Isabella Löwengrip

(Fall) in love with yourself

August is such a forgiving month. Summer is over, yet tans haven’t faded, the sun sets late and the temperature allows a bare leg or two. Now we are mid-September, heading towards October and it is tricky (but essential!) to maintain that late-summer buzz inside and out.

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Creative Director and co-founder Isabella Löwengrip:

“I need high quality beauty care products that are gentle but effective. When I use a product, I expect it to live up to its claims and deliver the results it promises. Sustainability is another of our key ethics, which is why all Löwengrip products are produced here in Sweden, using environmentally friendly manufacturing technologies”. 

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The way we do beauty is the way we do business — honest, effective and caring.

Löwengrip provides innovative solutions to everyday beauty problems through ground breaking formulas.


Together with Sweden’s top chemists, we have developed a premium quality range of unique and gentle formulas that deliver rapid results. We combine tech, data and an open source dialogue with our 1.5 million followers to ensure each product meets a real need. As our products are gentle on us, so are we gentle on the world and the environment. Every Löwengrip production process is based on minimum waste, maximum sustainability.


Löwengrip: leading the digital beauty revolution.

“Löwengrip products are multi-beneficial - that’s part of our innovation process. Multi-tasking products help busy modern women save time and maximize efficiency, to help them achieve a more balanced lifestyle”

Isabella Löwengrip