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Introducing Long Lasting Color with new & improved formulas

| Olivia Sandström

New & improved: Our best-selling hair care series are now better than ever! Long Lasting has become Long Lasting Color and are re-launched with new and improved formulas. All Long Lasting Color products are now color protecting, balancing and moisturizing - all while prolonging the feeling of freshly washed hair. 


NEW COLOR PROTECTING FORMULAS PROLONGS THE FRESHLY WASHED FEEL

Ever since the launch of Long Lasting, it has been our best-selling hair care series: much thanks to its' balancing and moisturizing that prolongs the feeling och freshly washed hair. As of May 2022, the series are re-launched with new and improved formulas as Long Lasting Color and are now better than ever! 

"We are re-launching our most liked hair care series which now becomes Long Lasting Color. After close dialogue with our customers, we know that a majority dyes their hair. We want the color to last longer. We want the freshly washed feel to last longer. In line with Löwengrip's brand promises, we're now updating the series to be even more multifunctional and give you both results: all in one series. Long Lasting Color keeps your color intact while making your hair feel fresh for days!"
- Fanny Sandström, Brand Director Löwengrip.

The new and improved Long Lasting Color series includes Long Lasting - Color Shampoo, Color Conditioner, Color Hair Mask and Heat Protector. All products are color protecting, balancing and moisturizing. The heat protecting formula prevents color loss and damage caused by use of heating tools, shampoos and free radicals. The new formulas has also been improved with more added rehydrating, moisturizing and shine-boosting ingredients.



NEW AND IMPROVED HAIR CARE FOR COLORED HAIR

Long Lasting - Color Shampoo is a color protecting and moisturizing shampoo that gently cleanses hair and scalp. Prolongs the feeling of freshly washed hair. The shampoo are now enriched with hydration-binding and moisturizing hyaluronic acid.

The new Long Lasting - Color Conditioner is now formulated with softening and shine-boosting apple oil. Long Lasting - Color Hair Mask is a quick treatment that gives your hair deep nourishment - now enriched with rehydrating Vitamin F and softening shea butter. Long Lasting - Heat Protector is now formulated with an antioxidant complex thar prevents damage and color loss caused by use of heating tools. The formula is now lighter and enables easy applications. 


FOR EVERYONE WHO WANTS TO PRESERVE COLOR, SHINE AND A FRESH FEEL

Long Lasting Color series suits colored and normal hair. Inclusive for the sensitive scalp. Vegan.