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Löwengrip has a passion for fragrance. It is important to us that our products maintain a high level of quality and that they can be used for a long time, even by those with sensitive skin. The fragrance is very important, and there is a lot of work that goes into the selection, production, and development of fragrance. Each fragrance is unique; we also create our own formulations. In order to give you an insight into how we work with fragrances, our chemists and product development manager answer a few questions concerning the production and development of fragrance in Löwengrip’s products.
Löwengrip cooperates with several different suppliers of fragrances; most of them are French. The reason for this is that different supplier have different specialties depending on the fragrance being sought. We work to ensure that the fragrance is safe and that it comes from a reliable supplier. All documentation shall be included.
The fragrance process begins when the product development team at Löwengrip provides the supplier with a description of the desired fragrance. In turn, the suppliers have various perfumes that work to combine different fragrances. They test their way through by adding and removing elements until the formulation is perfect. In the meantime, Löwengrip is continually engaged in discussions with the supplier.
The fragrance is added last to the formula in the manufacturing of the product when the temperature has fallen. Once more, the perfumers test their way through by adding an amount that seems pleasant. The fragrance must not cause headaches, but at the same time it must maintain a high level of quality for three years; therefore, a little more is added.
Löwengrip’s products are made to suit all skin types, including sensitive skin. In order for this to work, it is necessary that we work with synthetic fragrances.
A perfume consists of 800-100 ingredients, and the benefit of using synthetic fragrances is that we have the means to remove allergenic substances, i.e., those substances that trigger a reaction. Ethereal oil, lemon, and elderberry are just a few examples of substances that often cause a reaction.
Another advantage of using synthetic fragrances is that they do not depend on the year’s harvest; you get the same fragrance from year to year. There are more selections and ingredients from which to choose and we can create unique combinations that cannot be found in nature. The final product maintains a high and consistent level of quality.
One common pitfall is that during the production of the fragrance, not enough time is spent on it. The fragrance in a shampoo can be completely different when it is added to a conditioner. This is due to a number of different factors, e.g., there may be different ingredients in the product that dilute the scent and the fragrance can change depending on the chemical composition. Stability problems, colour changes or fragrances that evanesce are other examples. Another common mistake is that one chooses a fragrance based on a ready formula and therefore Löwengrip works on developing its own fragrances.
Löwengrip works on developing a fragrance for each situation. Our product serious has been assigned a fragrance of its own that should reflect and reinforce the purpose of the product, the area of use and frame of mind. Daily Facial Care - The Cream has been enriched with a slight scent that is not overpowering. Dry shampoo, used for a short amount of time, can have a somewhat bolder fragrance. One example of this is Good To Go - Caramel and Cream. Daily Body Care has a unique fragrance combination that adds something extra to everyday life.
When developing a fragrance, it is important to think about the target group in mind and clearly to connect the series or product to the scent. How far do you dare to push the limits? What is the purpose? If it is an argan oil, it should not smell like coconut; that will only confuse the customer. Finding the right balance can also be problematic. A fragrance is subjective, and everyone has his own preference. It is not possible to find a focus group where everyone agrees.
Right now, we are working with fragrances with influences of a luxury hotel lobby. Classic with features of more daring formulations is the way to describe the scent of Löwengrip. We do not shy away from trying out new combinations. This Christmas will see a Christmas Limited Edition of our popular dry shampoo, in which we have captured the spirit of Christmas and collected it into three different fragrances. Many people spend far too little time on fragrance, but fragrance adds so much to the experience.