In 2012, Isabella Löwengrip and Pingis Hadenius founded a beauty venture that in just a few years has become one of the leading brands in the Nordics. In close cooperation with their customers through continuous communication, the duo decided to launch an entirely new kind of beauty brand - a brand that is truly aligned with the Swedish values it encapsulates: transparency, digitalization,
environmental awareness, innovativeness and outstanding quality. 

Löwengrip and Hadenius have been business partners for seven years. Together, they have written and published two books on financial literacy. At the helm of eight companies, they have more than 100 employees. Their most prominent enterprises are Löwengrip Beauty, Nordic Tech House, Flattered, Stylein and Brand Bassador.


Creative director and co-founder of Löwengrip,
Isabella Löwengrip, @isabellalowengrip

Ready to meet the brightest star of the digital era?
Swedish-born Isabella Löwengrip (born 1990) is the youngest and most influential social media star dedicated to empowering female entrepreneurs and supporting work-life balance for women. She has an audience of 1.5 million followers who she communicates with weekly through her blog. You could think of Isabella as a modern Oprah Winfrey – her calling is to empower and uplift women through her digital channels. Her blog can be read in four languages (soon to be five). But Isabella is so much more than an online role model - she is also a highly successful self-made entrepreneur and a mother of two. Her reality show “Being Bella”, which is filmed at the corporate headquarters, will be launching soon. In March 2018, she was named “Most influential and powerful woman in Business” in Sweden.

CEO and co-founder of Löwengrip, 
Pingis Hadenius, @hadeniuspingis

Investment banker turned journalist and beauty entrepreneur. Ms Hadenius (born 1978) began her career in a perfumery at the age of 15, working with top brands such as Estée Lauder, Lancôme, and Chanel. After university followed a career as a financial analyst in the banking sector. Pingis went on to work as a brand manager for Biotherm, Versace Profumi, and P&G prestige, to name but a few. In the course of her career, Pingis has also been editor-in-chief at three leading magazines as well as Publisher for the media conglomerate IDG. Pingis was ELLE Sweden’s beauty editor for two years.